Introduction
If you are like most people, the term "Search Engine Optimization" or SEO will mean very little to you. You may have an idea that is is expensive. WE have good news for you: It will mean a lot to you and it won’t be expensive, especially here at FuelTooler. Before actually explaining SEO, let's talk a bit about Search Engines. Approximately 75% of new web site traffic comes through Search Engines. Some research shows that most people don't look beyond the first 2 or 3 pages of any given search result. This means that if your website does not rank in the first 20 or 30 positions of the major Search Engines, it is only receiving around 25% of its rightful traffic and revenue. You must know, that being ranked number ONE when you search for your company name or web address does not count. You merely need to rank high enough for the “targeted” words your customers type in the Search Engines. The biggest concern for Search Engine companies like Google, Yahoo, MSN, AskJeves, and others, is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results. But what is SEO? SEO is the art of ranking in the search engines. Nothing more, nothing less. SEO means creating, customizing or optimizing your web site so that the different Search Engines consider it useful and that it achieves a sustained high ranking on Search Engine Results Pages (SERPs) for important keywords or key phrases. Search Engine Optimization uses a combination of techniques, tools, and technical know-how to obtain results. FuelTooler uses methods like Search Engine Submission, Link Popularity Building, Keyword Research Analysis, Search Engine Crawler Friendliness Analysis, Title, Meta Tags Optimization, Anchor Text Optimization and Search Engine Copywriting to improve a website's search engine placement
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